Clients often ask me if spending time creating social media pages and feeds and posting on them is worthwhile. Especially to executive directors who are not as digitally fluent, the prospect seems pointless at best and scary at worst. So I spend time trying to convince them that social media is worthwhile and–though it’s not likely to bring in thousands of dollars on its own–that it can be an important tool for cultivating your community of supporters, volunteers, partners, and other friends.

Thankfully the Pew Research Center recently released a report detailing who uses various social media sites so nonprofits everywhere can better understand whether the people they are trying to reach are reachable via Facebook, Twitter, or other social channels.

Here’s a chart from Pew explaining who’s on social media. Are your target audiences listed here? What could you be doing to better engage them?